I was on facebook a short while ago and saw a post linked to the Air Arms page, on it was a post with the following text.
The 20th Century saw the rapid growth and development of Air Rifles. More sophisticated machinery was needed as expectations grew ever higher.
British and International consumers demanded the highest quality components and so #AirArms continued to invest in the latest technical and mechanical equipment to meet this need.
Now I don't know about you, but this strikes me as being about as ironic as the airgun manufacturing industry can get, they are extolling the fact they have the very latest manufacturing machines and techniques. But those techniques and machines are all producing designs, the newest of which is over 20 years old, and to a lower standard than they did in the past with the old machinery.
I know this is far from being unique in the industry, but it still made me smile that lop sided ironic smile.